The Story

Words become perfume …

Both in Italy and abroad, Calé has become a benchmark in the more than half a century it has spent researching, selecting and distributing brands and products that are now unquestioned cornerstones of artistic perfumery.
In the process, Calé has developed a dense network of personal relationships, in the area both of the brands it distributes and of the many different situations with which it has come into contact, enabling Silvio Levi, the President and beating heart of Calé, to learn a great deal and gradually consolidate his ability to recognise and appreciate originality and ingenuity of composition in perfumes.
Levi’s passion and love for the beautiful creations of artistic perfumery have often blossomed into an open exchange of opinions, discussion and further development on the theme with some of the greatest of “noses” who, with their masterful creative capacities, have provided him with an increasingly intimate knowledge of the art of composing perfumes.
Some of them encouraged him to be fearless in applying the skills he has acquired to being creative and devoting his attentions not only to offering opinions and advice to others, but also to working in close contact with perfumers, guiding them decisively, unhesitatingly, towards the aim giving olfactory form to his words.

That is how, little by little, Silvio Levi eventually came to make his dream come true: to establish his own brand with fragrances created entirely under his own guidance, from the first inspiration to the final composition.

And that is why he is now proud to present the line he has decided to call Calé Fragranze d’Autore.

Silvio Levi is well aware of how incredibly effective a perfume can be at giving an impalpable substance to emotions and how it can sometimes be even more explicit and forceful than words, images and sounds.

Each perfume from Calé Fragranze d’Autore is inspired by short excerpts from stories, flashes of memories and of emotions, to which Silvio Levi wants to give an olfactory form.

His words provide the guidelines for the creative verve of a perfumer. This companion in adventure is selected from the group of perfumers he has learned to admire for the virtuosity expressed in their most intimate creations, every one of them a veritable artist of great experience and extensive compositional skill. It is quite irrelevant whether this expert perfumer is already famous or known only to a select few: the important thing is the ability to penetrate inside Silvio Levi’s stories and translate them with mastery and elegance into perfumed interpretations. The various proposals are all subjected to a painstaking analysis and the strictest of criticism, generating suggestions for subsequent modifications and corrections… until the finest correspondence is achieved between the fragrance and the set of emotions it is intended to convey. It is only when Silvio Levi, donning the robe of the “narrator”, states with utter conviction “yes, this is my story!”, that a new perfume by Calé Fragranze d’Autore is born.

That is how fragrances are born that will then be “narrated” to those who are prepared to “listen” with a free, sincerely critical spirit, trusting that some will find them to contain their own stories, emotions and passions and will elect them to be the perfect ambassadors of their lifestyles.

Maurizio Cerizza and Mark Buxton are the friend perfumers which have created with Silvio Levi the fragrances of Calé Fragranze d'Autore.